Why You Should Never Make a Cold Call Again | Personal Branding Blog – Dan Schawbel.
Just to clarify….you should be willing to make a cold call if you need to….you just should not have to make a truly “cold” call ever again…..there is just way too much information out there these days that would allow you to connect with any potential prospect or client on a personal level…..just remember to be genuine and authentic or you are going to blow it big time !!!
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