Does It Tell A Story? – AVC

Does It Tell A Story? – AVC. Storytelling seems to be on everyone’s mind these days! There are companies dedicated to it, technology platforms that help you create and publish content (stories). Consulting firms that will work with you and your team to craft the “Corporate Story” etc…. You know what ?  I think it […]

Why Customer “Relationships” Are Overrated | CustomerThink

  Why Customer “Relationships” Are Overrated | CustomerThink. I am not sure I totally agree with this statement, but there is some truth to what is being said…especially the last paragraph….it is a shame that most business don’t deliver on what they promise consistently…but it is good, very good in fact, for the companies that […]

Perfect Practice Makes Perfect

Lately I have had to do some thinking about metrics.  We are looking at particular metrics here at the Synergy Offices and working to decide which should be measured to optimize our performance.  We also plan to use those same metrics as a guide for new employees. I have to admit that in the beginning […]