Does It Tell A Story? – AVC. Storytelling seems to be on everyone’s mind these days! There are companies dedicated to it, technology platforms that help you create and publish content (stories). Consulting firms that will work with you and your team to craft the “Corporate Story” etc…. You know what ? I think it […]
Relationship Building Is Much More Than Selling | Inc.com. Don’t be the nameless, faceless person on the other end of the phone…..don’t make the “cold call”…find the common ground or person and leverage it as best you can…. There is some real truth in this article for sure…..
Why Customer “Relationships” Are Overrated | CustomerThink. I am not sure I totally agree with this statement, but there is some truth to what is being said…especially the last paragraph….it is a shame that most business don’t deliver on what they promise consistently…but it is good, very good in fact, for the companies that […]
Why You Should Never Make a Cold Call Again | Personal Branding Blog – Dan Schawbel. Just to clarify….you should be willing to make a cold call if you need to….you just should not have to make a truly “cold” call ever again…..there is just way too much information out there these days […]
The golden rule of cold-calling. Don’t! – The Savage Truth. There is no reason to have to cold call…..a truly cold call….chances are there is a way to leverage a common interest, a personal network, or a personal reference in order to make the call warmer….
Marketing Lessons From The Grateful Deads Reincarnation | Fast Company.
Lately I have had to do some thinking about metrics. We are looking at particular metrics here at the Synergy Offices and working to decide which should be measured to optimize our performance. We also plan to use those same metrics as a guide for new employees. I have to admit that in the beginning […]
Recruiters. Technology-driven, resume-shuffling, price-cutting drones? – The Savage Truth. These are the same thoughts that run through my head, day in and day out. Kudos to Greg for being able to put them into words a lot more eloquently than I could…. Being Real and Getting to know people is the only way to succeed […]
Do Brands Change Us, or Do We Change Them? — Imprint-The Online Community for Graphic Designers. This seems to be the question that most companies are struggling with today….Authenticity, Being Real, Non Manipulative, down to earth communication is what everyone looks for and the companies that are going to be sustainable are the ones that […]