Generation Z and the rise of the Chief Digital Experience Officer | WP Engine – Ad Age

Gen Z doesn’t differentiate between marketing and technology, and neither should you. CMOs will have to become chief digital experience officers. — Read on adage.com/article/wp-engine/generation-z-rise-chief-digital-experience-officer/316816/ Personalization is where things are headed and rightfully so. Real authentic personalization is what companies should be striving for not the generic “insert name and generic content here” and count […]