I have said for a long time that HR departments are making a mistake by not engaging their own marketing departments. HR should be leveraging marketing content for ways to sell the company, creating compelling job descriptions, conveying company culture to potential and current employees, and helping to foster an incredible experience for both current and potential employees.
Unfortunately most HR departments operate in their own silos and rely on methods that just don’t work.
I think you can and will see a direct correlation between the companies that are able to attract, recruit, hire, and retain superstar employees and companies who leverage their marketing and UX teams and content for assistance.
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