Generation Z and the rise of the Chief Digital Experience Officer | WP Engine – Ad Age

Gen Z doesn’t differentiate between marketing and technology, and neither should you. CMOs will have to become chief digital experience officers. — Read on adage.com/article/wp-engine/generation-z-rise-chief-digital-experience-officer/316816/ Personalization is where things are headed and rightfully so. Real authentic personalization is what companies should be striving for not the generic “insert name and generic content here” and count […]

Your current candidate strategy is a catastrophe | Greg Savage – The Savage Truth

For most recruiters, the current candidates strategy is an unmitigated disaster, costing a fortune and resulting in an ever-increasing ‘time to hire’. In fact it’s bad for recruiters, for candidates and for employers alike. You need to dig yourself out of this mire! Now. — Read on gregsavage.com.au/2016/07/12/your-current-candidate-strategy-is-a-catastrophe/ Lots of great points made in this […]