Do Brands Change Us, or Do We Change Them? — Imprint-The Online Community for Graphic Designers.
This seems to be the question that most companies are struggling with today….Authenticity, Being Real, Non Manipulative, down to earth communication is what everyone looks for and the companies that are going to be sustainable are the ones that grasp this…but even more than that, embrace it and do what it takes to become REAL and Authentic and not just act like it in a campaign….
Is your company struggling through this identity crisis ? Tell me what they are doing or not doing about it ….I want to hear it…..Really I Do !!
Be Good,
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